Everyone knows the Internet is hot. In 1997, 22% of all small businesses in the U.S. had web sites. In 1999, the number jumped to 42%. What does this mean to the average dentist? Nothing. The average dentist barely has enough time in his or her day to take care of their patients, let alone design, write, edit and, most important, maintain an internet web site. The Internet Dental Alliance was formed by dental management specialists, Jim and Suzanne Du Molin, both of whom are avid computer crazies. Over two years ago, they began researching how to make the Internet work for their 200-plus member doctors from across the country. Recently, three major trends have developed that now mandate that every dentist seriously consider the Internet as a marketing tool.
1. As of February 1999, 65% of all families earning in excess of $50,000 annually in urban and suburban markets are linked to the Internet and actively use e-mail.
2. People looking for a specialist or a specific expertise, like cosmetic, surgeries implant, sedation, etc., it was increasingly spreading on the Internet. They are looking to the World Wide Web to go beyond the static one-dimensional level of information offered by yellow-page ads, office brochures and signage.
3. Affluent rural families are using the Internet as their informational, educational and business link to the outside world.
If this sounds like your market, it’s time to position your practice to ride the major marketing wave of the information age.
The average web site designer, while usually a great graphic artist, doesn’t have a clue about how to promote, and continually re-promote, a dental web site. Before IDA posted its first web site, it spent eighteen months researching and mastering the art of dental web site promotion.
The most beautifully designed site is a total waste if your potential patients can’t find it. IDA has developed a proprietary strategy to promote its members’ web sites. It is based on a three-pronged approach to the market:
1. We register your site with over 550 Internet search engines. Search engines are where your potential patients go to find a dentist in your market who specializes in TMJ and implants or any other specific area of expertise.
2. After your initial registration, we give you the option of registering your site and up to six additional primary web site information pages about your practice every 60 days. This strategy helps keep your site at the top of the search engine’s response list.
3. Registering your site is just the beginning. These search engine sites then send software robots to look at your site and index its contents so that it can accurately direct queries to your location. To index your site properly, these software robots look for computer “sign posts” that tell them the “who, what and where” of each of your web pages. These signposts are called “Meta Tags”.
Research shows that less than 27% of all Internet web pages use Meta Tags to help the search engines understand and direct people to their site. The reason so few designers use Meta Tags is because they’re really tough to figure out. The person writing the “sign posts” has to understand the intricacies of the client’s business.
And that, in a nutshell, is why 95% of all dental sites rarely get any visitors. The typical web site designer is a fantastic graphic artist, but doesn’t know a veneer from a perio probe. Your IDA team has over 30 years of dental management experience teeth whitening in Swansea, including two full-time dentists. Using IDA’s dental experience, we carefully customize each of your primary web site pages with over ten (10) key Meta Tags that will meet the search engines’ requirements and get you the highest possible response ratings.